Chief Marketer Staff

• MSGI Allies With Theatre Group For DB And E-commerce

  Pegasus Internet Inc., a subsidiary of the Marketing Services Group Inc., New York, has allied with Theatre Communications Group for Internet database

• Lycos And The Sci Fi Channel To Market Star Wars Merchandise On Co-Branded Web Site

  The Sci Fi Channel, part of USA Networks, which also owns the Home Shopping Network, and Lycos Inc, have agreed to sell exclusive Star Wars merchandise

• New Chairman/CEO At Rapp Collins

  Rapp Collins Worldwide, New York, named Malcolm Speed as chairman and chief executive officer. Speed, who had been executive vice president and partner

• Jupiter: E-Marketers Urged To Diversify

  Despite the huge volume of traffic portal sites offer commerce players, revenue expectations for portal tenancy deals are often overly ambitious and are

• Dell And Goldberg Moser Part Company

  Goldberg Moser O’Neill, San Francisco, has resigned from the $70 million Dell Computer account. In the 11-year relationship, GMO took Dell from a 900

• Worldata Takes on E-mail Lists

  Worldata, Boca Raton, FL, has been awarded management of the MIS Source Email list. This file contains 32,555 e-mail addresses of MIS directors. The base

• Cendant Makes Consumer Base Available to Entertainment Industry

  Cendant Corp., New York, will offer access to members of its consumer base to marketers in the entertainment field. Marketers will be able to reach consumers

• Chinese Planning to Set Up Online Bookstore

  China-based Yinwen Book Import and Export Co. has signed a deal with Intermost Corp, Orlando, FL, to begin planning an online bookstore of Chinese titles

• J.C. Penney to Publish Teen Magazine

  J.C. Penney, the fourth largest retailer in the United States, said it will publish a magazine aimed at the teenage market. The magazine, tentatively

• Short Cuts

  Computer direct marketer PC Connection Inc., Merrimack, NH, reported that net sales for the first quarter ended March 31, 1999 were $224.8 million, compared