Chief Marketer Staff

• Net Privacy Protection Needs Several Approaches: AT&T

  A variety of approaches may be needed to make people feel secure about the privacy of their personal information on the Internet, according to an AT&T

• Acxiom Acquires Horizon, Boosts Health DM Capabilities

  Acxiom Corp., Conway, AR, has acquired Stamford, CT-based Horizon Systems, Inc. and will merge it with its health care business unit, Acxiom Health. Horizon

• Short Cuts

  AGA Catalog Marketing & Design, New York, appointed Marcia Mintor and Peggi Pietsch Davis creative directors; Kerry Wiemokly, director of imaging; and

• Young & Rubicam To Issue New Stock

  Advertising conglomerate Young & Rubicam Inc. plans to file a registration statement with with the Securities and Exchange Commission later this month

• Senate Bill Could Threaten DM Liquor Sales

  Mail order and Internet sales of alcohol, especially wine, could be chilled by a bill pending in the Senate that would permit state authorities to file

• DIRECT Listline

  America’s Business Funding Directory This directory, a business capital search engine/portal on the Internet, uses detailed criteria to match businesses

• Coupons Offered at NextCard Internet Visa Site

  San Francisco-based NextCard Internet Visa will offer customized, money-saving digital coupons from e-centives, the online promotion system. Coupons are

• Short Cuts

  InfoUSA, Omaha, NE, has made an agreement with DoubleClick Inc., to serve as InfoUSA’s ad partner in selling advertising on its Web site.Anything Internet

• Web Marketers Making a Profit, Says DMA Study

  Nearly half of all direct marketers that conduct transactions on their Web sites are making a profit on these transactions, according to a Direct Marketing

• CHI Markets Nursing Home List

  The Center for Healthcare Information, Newport Beach, CA, has put on the market a database of detailed information on more than 17,000 skilled nursing