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Chief Marketer Staff

  • ALC Manages Gump’s Catalog

    ALC of New York LLC, has been appointed exclusive list manager of Gump’s catalog. The file identifies more than 149,000 last-12-month buyers.These customers,

  • DIRECT Listline

    Wearables Business The list identifies 14,153 subscribers to this magazine, which covers the apparel category of the promotional products industry.Cost:

  • MemberWorks Buys Quota-Phone for $9M

    MemberWorks Inc., Stamford, CT, has acquired Quota-Phone Inc., a wholesale provider of nationwide discount shopping services, for $9.25 million in cash

  • Staples Building New California Fulfillment Center

    Staples Inc., Framingham, MA, plans to open a distribution center in Stockton, CA, this summer. The operation will serve multiple channels–contract,

  • Advo, Polk Team to Target Ads Online

    Advo Inc., Windsor, CT, has formed a partnership with the Polk Co. The arrangement lets companies on the Internet target their ads to Advo’s niche customer

  • Web Users Want to Control Personalization, Study Finds

    Web customers want to take the reins when it comes to personalizing their online experience, according to the latest “Pulse of the Customer” focus group

  • Banta to Close Three Plants, Cut 650 Jobs

    DM printer Banta Corp., Menasha, WI, said it will close three plants where 350 people work and eliminate 300 other positions, for a total of about 9.2%

  • USPS Asks PRC to Help Correct Nonprofit Rate Error

    The U.S. Postal Service late Friday asked the Postal Rate Commission to support a proposal that would correct an error in its nonprofit periodical rate

  • TV Guide Creates Database Marketing Post

    The TV Guide Magazine Group has created a new position, for director of database marketing, and has tapped David Bernard, previously the managing director

  • Short Cuts

    Barnesandnoble.com has expanded its participation on America Online by joining its incentive-based AOL Rewards program as the exclusive bookseller. The