Chief Marketer Staff

• USA Networks Acquires HRN

  USA Networks Inc., New York, has reached an agreement to purchase USA Networks Inc., New York, has reached an agreement to purchase HRN, provider of discount

• Nova Appoints Novus as List Manager

  Nova Development Corp. chose Novus Marketing Inc., Valhalla, NY, as its list manager for the launch of its 225,451-name Software Buyers file.Nova Development

• Young & Rubicam To Issue New Stock

  Advertising conglomerate Young & Rubicam Inc. plans to file a registration statement with with the Securities and Exchange Commission later this month

• FTC Charges Infomercial Maker, Marketer

  The Federal Trade Commission has urged the Department of Justice to file a civil penalty complaint against E4L Inc., the Los Angeles-based infomercial

• SpeciaLists Manages Quantum Television Files

  The SpeciaLists, Weehawken, NJ, has been chosen to manage infomercial lists for Quantum Television, a subsidiary of e4L Inc. The transaction is effective

• Short Cuts

  AGA Catalog Marketing & Design, New York, appointed Marcia Mintor and Peggi Pietsch Davis creative directors; Kerry Wiemokly, director of imaging; and

• Chinese Internet Firm Sina Plans IPO This Year

  Chinese Internet firm Sina.com is planning a U.S. stock offering later this year, according to Reuters.The company runs several Chinese language portal

• Amazon.com Sued for Trademark Infringement

  A similarly-named Minneapolis bookstore .has filed a trademark infringement lawsuit against Internet marketer Amazon.com.The lawsuit, filed in U.S. District

• Senate Bill Proposed to Protect Seniors vs. Phone Fraud

  Sweeping legislation to protect senior citizens from being victimized by telemarketing and other frauds has been introduced in the Senate.The Seniors

• DMA Names Donnelley New Chair of Political Committee

  The Direct Marketing Association has named Shawn M. Donnelley, manager of political affairs for printer R.R. Donnelley & Sons Co. as the new chairman