Chief Marketer Staff

• Compaq CEO Resigns Under Pressure From Board

  Eckhard Pfeiffer resigned on Sunday as CEO of Compaq Computer Corp., Houston. The resignation was reportedly the result of pressure from the board of

• Two More Privacy Bills Introduced In Congress

  Rep. Gerald D. Kleczka (D-WI) introduced legislation amending the Fair Credit Reporting Act to prohibit the sale or transfer of personal data, including

• ValueVision Gets FTC Approval for NBC/GE Alliance

  ValueVision International Inc., Minneapolis, has received antitrust clearance from the Federal Trade Commission and the Department of Justice. The approval

• Loose Cannon: Getting Horizontal in a Vertical Industry

  (Welcome to Loose Cannon, a staff-written editorial focusing on issues of interest to the direct marketing community. To respond to this week’s editorial

• Short Cut

  Cooking Web site Cooking.com (http://www.cooking.com) has secured $16 million in second round financing from existing investors and a new group led by

• Digital River Acquires Two E-Commerce Providers

  Digital River, a Minneapolis-based provider of electronic software delivery systems, has acquired electronic commerce system providers, Maagnum Internet

• OfficeMax Ups Affiliate Commissions, Inks New Deal

  Office supplies direct marketer/retailer OfficeMax, Inc., based in Cleveland, has upgraded its Internet affiliate program, giving its top affiliates a

• DIRECT Listline

  Premium Sold Customers List Services Corp. has become manager of this 2.5 million-name active buyers list. There are also 100,000 monthly hotline names.Cost:

• Loring Opens DR Agency

  Bart Loring has opened a full-service direct response agency in New City, NY.Loring Direct Response will offer personalized list and alternative media

• Mayors, Counties Sue Over Internet Tax Panel

  The U.S. Conference of Mayors and the National Association of Counties are challenging Congress over the makeup of a panel to study the Internet tax situation.