Chief Marketer Staff

• WPP Group Said to Acquire Center Partners

  London-based advertising conglomerate WPP Group Plc has acquired Center Partners, a provider of information technology-based customer service, according

• Lists.com Building Online Search Engine, Directory

  Lists.com Inc., an Orlando, FL, online list compiler, is developing a search engine and directory for the hundreds of thousands of e-mail lists on the

• Gleiman Blasts USPS Over Workshare Discounts

  Mailers taking advantage of worksharing discounts are not to blame for the U.S. Postal Service’s bleak financial future, according to Postal Rate Commission

• Frequent Shopper Cards Face Legal Curbs In California

  Two bills restricting the collection and use of data acquired from loyalty marketing cards used by groceries and supermarkets are making their way through

• DIRECT Listline

  Trucking Company Owners This database contains 457,428 records of truck owners who are licensed by the Department of Transportation.Cost: $75/MSelections:

• AutoTradeCenter.com Merges With Walden Remarketing

  Internet car auctioning firm AutoTradeCenter.com Inc., Scottsdale, AZ, has merged with Walden Remarketing Services Inc. The combined companies will keep

• Garden Botanika Files for Chapter 11 Bankruptcy Protection

  Garden Botanika, Inc., Redmond, WA, has filed for protection under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court

• VerticalNet Jumps Onto Online Auction Bandwagon

  VerticalNet, Inc., Horseham, PA, an owner and operator of industry-specific Web sites, has launched an online auction service.With the service, the company

• WTO Okays Doubling Tariffs on Limited List of Goods: Catalog Prices May Rise

  With the U.S. set to double the tariffs on selected European imports, Roscoe B. Starek III, the Direct Marketing Association’s senior vice president for

• InfoUSA Has Profitable First Quarter, Plans to Focus on Internet

  InfoUSA, Omaha, NE, had net income of $6.3 million in first-quarter 1999, a turnaround from a first-quarter 1998 net loss of $1.1 million. Sales for the