Chief Marketer Staff

• Banta: Sales, Earnings, Lower As Expected

  For the three months ended April 5, 1999, Banta Corp., Menasha, WI, reported sales of $309,286,000 and net earnings of $9,712,000, lower than sales of

• Millard Acquires Time Life and Heartland Files

  Millard Group, Peterborough, NH, has been chosen to manage the Time Life and Heartland Music lists as of May 17.The new lists include Time Life Books,

• NordicTrack Goes Online

  Icon Health & Fitness, has launched a Web site for its recently acquired NordicTrack brand. The Logan, UT-151 based home exercise machine can now be found

• LIVE FROM STRASBOURG: FEDMA ANNOUNCES BEST OF EUROPE WINNERS

  The big winners in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France, which ended yesterday,

• Toys “R” Us Strengthens Online Retailing

  Toys “R” Us, Paramus, NJ, aims to be the leader in online retailing for toys and other children’s products by the end of 1999. To do this, the mega-chain

• FasTV Names VP Marketing, Business Development

  FasTV Inc., Los Angeles, appointed Chuck Ball vice president of marketing and business development. Ball had been executive vice president and general

• Arnold Lands New Technology Account

  Insight Enterprises, a global computer direct marketer, named Arnold Communications, a wholly owned subsidiary of Snyder Communications Inc. Bethesda,

• Live From Strasbourg: Dissension Over Finances at Fedma Meeting

  There was apparently some grumbling over finances Sunday at the general assembly meeting of the Federation of European Direct Marketing here in Strasbourg,

• Quill Catalog Launched in U.K.

  The Quill office-supplies catalog has been introduced in the United Kingdom by parent company Staples Inc., Staples announced yesterday. The first mailing

• Yahoo Offers Opt-In Birthday Program

  Yahoo! Inc., Santa Clara, CA, has launched Yahoo! Birthday Club, a permission-based promotion Yahoo! Birthday Club delivers messages to users who have