Chief Marketer Staff

• Postal Reform In Doubt

  Rep. Steven LaTourette (R-OH), will ask the House postal subcommittee to eliminate the section of the Postal Modernization Act of 1999 that authorizes

• Highest Growth in Insurance and Finance Market Comes From B-to B: Study

  Business-to-business is the strongest growth area for the insurance and financial services sector, according to a recent Direct Marketing Association

• Short Cuts

  JoAnn Alberts has joined American List Counsel Inc. as senior list broker. She will handle business-to-business and consumer marketers, specializing in

• TV Guide Forms Direct Division

  TV Guide Inc., New York, has formed TV Guide Direct, a new division, which will sell products and services through direct response and e-commerce. The

• Shop At Home Network Promotes Tipton to VP Internet Marketing

  Shop At Home, Inc., Nashville, TN, has promoted Cindy Tipton to VP of Internet marketing. Tipton had most recently been the company’s director of new

• Sharper Image Appoints Tracy Wan President and COO

  Sharper Image Corp., San Francisco, has promoted Tracy Wan to president and COO. Wan currently serves as the company’s executive vice president and CFO.

• Arnold Lands New Technology Account

  Insight Enterprises, a global computer direct marketer, named Arnold Communications, a wholly owned subsidiary of Snyder Communications Inc. Bethesda,

• LIVE FROM STRASBOURG: FEDMA ANNOUNCES BEST OF EUROPE WINNERS

  The big winners in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France, which ended yesterday,

• DIRECT Listline

  Negro Leagues Baseball Museum A 9,042-name list identifies donors to the museum.Cost: $85/MSelections: State/SCFContact: Omega List Company, 703-821-1890Acme

• Millard Acquires Time Life and Heartland Files

  Millard Group, Peterborough, NH, has been chosen to manage the Time Life and Heartland Music lists as of May 17.The new lists include Time Life Books,