Chief Marketer Staff, Author at Chief Marketer

Direct Coverage

IN CONSUMER INSURANCE, direct marketing has the smallest share of the pie, but it’s growing the fastest. Direct won’t ever completely replace agents,

The Phantom Summer

EDITOR’S NOTE: There are no plot lines given away in this article, because we didn’t want to spoil the excitement for the rabid fans who have been waiting

Money Where Its Mouth Is

POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The

Agencies

The Scoop on the Hoop

FIRST IT WAS rubber chickens that went faster than speeding pullets. Then it was floating 8-balls we were asked to get behind. Now it’s Hula-Hoops.No,

A Need For Speed

Rapp Collins Worldwide, New York City, tapped Malcolm Speed as chairman and chief executive officer, filling the slot vacated last year with the departure

Agencies

New Chairman at Rapp Collins

RAPP COLLINS WORLDWIDE, New York, has named Malcolm Speed chairman and chief executive officer. Speed, who had been executive vice president and partner

Going Be-Lowe the Line

Zipatoni gains a large partner.The Zipatoni Co. expects to receive new business through its partnership with The Lowe Group, the worldwide agency with

Agencies

Replay It Again, Sam Goody

THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost

Agencies

One of Ours

A DECADE OR SO ago, I asked Jay Walker if he was a millionaire yet. “Maybe on paper,” he answered. “Don’t ask for a check.”Times have changed, and Walker

Agencies

Cork That Bottle

MAIL ORDER AND Internet sales of alcohol, especially wine, could be chilled by a bill pending in the Senate that would permit state authorities to file