Chief Marketer Staff

• Study Shows Marketer’s Embracing Privacy Policies

  Online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown University

• Musicdirect.Com Online Merchant Makes its Debut

  MusicDirect.com, based in Nashville, TN has launched a new online music superstore, located at http://www.musicdirect.com.The firm offers more than 250,000

• Hanover Direct Increases Revenue, Trims Loss

  Hanover Direct Inc., Weehawken, NJ, had first-quarter revenue of $127.7 million, a 2.6% increase over first-quarter 1998’s $124.5 million. The company’s

• DIRECT Listline

  Competitive Runners, This list of 285,307 race participants was assembled by Fitness Publishing Inc., publishers of Running Times magazine.Cost: $60/MSelections:

• Metris Stock to Split Two-for-One

  Metris Companies Inc., St. Louis Park, MN, has approved a two-for-one stock split of its common stock. The two-for-one stock split, which will be paid

• SportsLine USA Expands to Europe

  SportsLine USA, Inc., an Internet-based sports information and electronic commerce provider located in Fort Lauderdale, FL, has formed a new subsidiary,

• Communicomp Joins Promotions Services Group

  Communicomp, a full service direct marketing agency founded by DIRECT magazine columnist Herschell Gordon Lewis, has joined Wilton, CT-based Promotion

• Tate Named President at Fingerhut Catalog

  Richard Tate, senior vice president, merchandising, Fingerhut Cos., Inc., Minnetonka, MN, has been named president of the Fingerhut Catalog. In his new

• Acxiom Revenue Up: Acquisitions Reflected in Net Loss

  Acxiom Corp., Conway, AR, had fourth-quarter 1998 revenue of $208.9 million a 29% increase from fourth-quarter 1997. Net earnings for the quarter were

• Short Cut

  ZDTV, the broadcasting arm of computer-related publisher and direct marketer Ziff -Davis has named Joe Gillespie executive vice president/COO. He will