Chief Marketer Staff

• Staples 1Q Sales Up 24%, as Web Partnerships Formed

  Staples Inc., Framingham, MA, has experienced strong first-quarter financial results and announced two partnerships bolstering the company’s Internet

• Catalog and Online Grab Growing Amount of Retail Sales: Study

  Catalog and interactive sales, which currently make up 3.46% of the $2.7 trillion retail market, should see their share grow to 6.25% by 2004. The Internet,

• J.C. Penney 1Q Sales Up, as Net Income Falls

  J.C. Penney Co. Inc., Plano, TX, has reported first-quarter sales and revenue of $7.5 billion, up 7.3% from $7.05 billion during the same period last

• Cendant Restructures Individual Membership Unit to Focus on DM

  Cendant Corp., New York, has restructured its Individual Membership business into three product-centered units: Travel (Travelers Advantage); Shopping

• Live From Chicago: Online Catalog Sales Projected to Hit $11B in 1999

  Online catalog sales are expected to hit $11 billion this year — and surge to $84 billion annually by 2004.These were some of the preliminary findings

• CRM Solution Providers Partner With Acxiom’s Data Network

  Acxiom Corp., Conway, AR, used the one-year anniversary of its Acxiom Data Network’s (A.D.N.) debut to trumpet its integration with several customer relationship

• Fingerhut Names Key E-commerce Managers

  DM giant Fingerhut Cos. Inc., Minneapolis, announced four key appointments in its electronic commerce business.Andy Johnson was named president, Love

• CVS Purchasing Soma.com

  CVS Corp., the largest retail provider of prescriptions, said it is jump-starting its Internet business by purchasing pharmacy site Soma.com for a transaction

• Gerald Stevens Buys Calyx & Corolla

  Gerald Stevens Inc., the specialty floral and gift retailer, has acquired San Francisco-based Calyx & Corolla (www.calyxandcorolla.com), the floral direct

• Short Cuts

  Reader’s Digest, Pleasantville, NY, has launched a new magazine, Reader’s Digest Your Family, aimed at parents of infants through children age 6. The