Chief Marketer Staff

• Short Cuts

  Steven Mason has been named vice president of Internet packaged software at Harte-Hanks Data Technologies, Billerica, MA. Mason will be responsible for

• GE Chooses Media Marketplace to Represent Databases

  General Electric, Fairfield, CT, has chosen Media Marketplace Inc., an MSGI subsidiary, as the exclusive database marketer for GE Service Management.Under

• Snyder Founder Can Buy Washington Redskins

  The National Football League has approved Daniel Snyder’s bid of $800 million to buy the Washington Redskins. The bid is the highest in NFL history and

• U.S. Home & Garden Acquires Two Gardening DM Operations

  Garden supplies maker U.S. Home & Garden Inc., San Francisco, will purchase for an unspecified cash amount E*Garden Inc., which owns and operates a lawn

• Judge Freezes Assets of NJ Sweepstakes Marketer

  The assets of Eagle Promotions Inc., a Hackensack, NJ-based direct mail sweepstakes promoter, have been frozen by U.S. District Judge Dickinson Debevoise.The

• JB Oxford Taps Think New Ideas for Branding, Web Efforts

  JB Oxford Holdings Inc., a Los Angeles-based discount and online brokerage, has tapped Think New Ideas Inc. to design and implement its marketing campaign,

• Live From New York: Jay Walker’s Vision of Tomorrow

  At their annual conference’s luncheon yesterday, the folks at Direct Marketing Days in New York presented a video of Jay Walker’s career. But Walker himself–named

• AT&T, Three Others to Develop Music Downloading System

  AT&T, BMG Entertainment, Matsushita Electric Industrial Co. and Universal Music Group have teamed up to develop and test technology for large-scale, secure

• DIRECT Listline

  Engineer Database A 604,932-name file of more than 75 categories of engineers. These individuals work in business, industry, health care, education and

• First Sierra to Open Internet-based Bank for B-to-B Firms

  First Sierra Financial, Houston, will establish an Internet-based business-to-business bank, offering banking services to its active customer base of