Chief Marketer Staff, Author at Chief Marketer

Strasbourg Snapshots

FEDMA Elects New Chair Ivan Hodac was elected the new chairman of the Federation of European Direct Marketing last month. Hodac, who will serve for two

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Quelle to Acquire Karstadhain

GERMANY’S KARSTADT A.G. department store chain said it plans to merge with mail order group Quelle. The merger, which will create one of Europe’s biggest

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GARBING AND GABBING

Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and

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Millard Interactive Bows

Millard Group Inc., Peterborough, NH, has launched Millard Interactive, an Internet division.In addition to e-mail list brokerage, services include helping

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Mailers Kept Their Promise-But Did the USPS?

DESPITE A YEAR of record mail volume, postal revenue has fallen way below the U.S. Postal Service’s projections of a $200 million profit for fiscal 1999.

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Compaq CEO Pfeiffer Steps Down

ECKHARD PFEIFFER RESIGNED April 18 as CEO of Compaq Computer Corp., Houston. The resignation was reportedly the result of pressure from the board of directors

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Hey Kids-Free Cockroaches!

AT DIRECT, we love Archie McPhee and Co., Seattle’s self-proclaimed “Outfitters of Popular Culture.” Our glee was compounded when a mailer announcing

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Time Starved? Join the Club

TIME AND MONEY are probably the most sought-after intangibles in any working woman’s life. Women’s Consumer Network, Washington, DC, is building a membership

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An Owner’s Manual

I OWNED ONE list management house or another for almost 25 years, and I have a special message for list owners: It’s arguable you haven’t the faintest

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GMHC Mailing Draws Fire

A TEST MAILING in March of a Gay Men’s Health Crisis fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the organization