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Chief Marketer Staff

  • AOL Acquires DMS

    America Online Inc., Dulles, VA, has acquired total ownership of Digital Marketing Services Inc. AOL had held a majority share in the online incentive

  • Corrections

    Because of a typographical error, Direct Newsline erroneously reported on June 4 that the new reduced-rate, residential package delivery service the U.S.

  • NBC Invests $25 Million More In XOOM.com and NBCi

    NBC will invest an additional $25 million net equity in XOOM.com shares. The national network will also accelerate its $30 million cash investment in

  • DIRECT Listline

    Golf Fanatics A 659,000-name list who were surveyed under the auspices of a major golfing association.Cost: $95/MSelections: Number of rounds per year,

  • Short Cuts

    USA Broadcasting, New York, appointed Tim Peterman Chief Financial Officer. He had been Director of Finance for Sinclair Communications. USA Broadcasting

  • OgilvyOne Wins Tickets.com Account

    OgilvyOne Worldwide in Los Angeles said it has won the brand advertising and marketing account of Newport Beach, CA-based Tickets.com, which provides

  • Survey Finds Surfers Blame ISPs for Spam

    A new survey shows that e-mail users are not only annoyed by spam, but that many have and will do something about it by changing their Internet Service

  • DoubleClick, Abacus Stocks Drop After Merger News

    Wall Street did not react favorably to DoubleClick Inc.’s announcement that it will acquire Abacus Direct Corp. in a stock swap. The Internet advertising

  • American Family Publishers Found in Contempt

    A federal judge has found American Family Publishers in contempt for violating a deal in which the company agreed to tone down its contest promotions

  • U.S. Home & Garden Buys E*Garden

    U.S. Home & Garden Inc., San Francisco, has acquired E*Garden Inc., the lawn and garden Web site. Terms were not disclosed.U.S. Home & Garden Inc. makes