Chief Marketer Staff

• Beer to Spur Smithsonian Institution DM Sales

  The Smithsonian Institute, Washington, DC, has named Gary Beer to run its business ventures. The Smithsonian earned $147 million during its last fiscal

• Loyalty Program Featured at Virgin Atlantic’s Site

  Virgin Atlantic, Norwalk, CT, has unveiled a new Web site, (http://www.virgin-atlantic.com), featuring electronic booking capability and product and destination

• DIRECT Listline

  Wealthy American-Licensed Pilots A compiled list of more than half a million people who have incomes of at least $75,000 a year.Cost: $66/MSelections:

• Growth of Commerce on ‘Net Led by Women

  The increase in the adoption of the Internet by consumers is, for the first time, being driven by women, as the number of female consumers on-line jumped

• Global Direct Acquires Two Canadian DM Companies

  Global Direct Inc., Calgary, Alberta, has acquired two Edmonton, Alberta-based direct-to-customer marketing companies: RN Marketing Solutions Ltd. and

• Garden Botanika’s Losses Grow

  Garden Botanika, Redmond, WA, had a net loss of $10.5 million in the first quarter of 1999, compared with a first-quarter 1998 loss of $5 million. The

• American Greetings to Sell Part of Online Unit

  American Greetings Corp., Cleveland, will sell a minority stake in its Internet unit through an initial public offering to boost spending on its online

• DIRECT Listline

  Catholic Digest This 313,327-name file of active subscribers has been enhanced with age, income and lifestyle interests.Cost: $95/MSelections: Last-three-

• Short Cuts

  Cataloger dELiA*s, which specializes in marketing to Generation Y, has opened its second retail store. It is in the Willowbrook Mall in Wayne, NJ. The

• Acxiom Creates Australian Company Via Joint Venture

  Acxiom Corp., Little Rock, AR, and Publishing and Broadcasting Ltd. (PBL) of Sydney, Australia, have agreed to create a joint-venture company to serve