Chief Marketer Staff

• Agencies

  Sweet Sue!

  I’M OLD ENOUGH to remember an ancient vaudeville joke. One guy says to the other, “What’s green, hangs on the wall and whistles?”The other fellow ponders:

• JIMMY NEUTRON: BOY GENIUS (Paramount)

  Estimated Release Date: Fourth Quarter 2001Starring: TBDTop Line: A CGI film that follows 10-year-old Jimmy Neutron, the smartest kid in the world, as

• Agencies

  A Simple Desultory Soporific

  AS A RULE, when we discuss hot creative we point out what’s exciting, what wakes you up to take notice.We don’t discuss creative that might put you to

• The One-to-One Marketing Myth

  We have all fallen into the “one-to-one” marketing trap. Songwriter Randy Newman once penned, “One is the loneliest number,” yet we promote one-to-one

• Agencies

  REGULATORY: EC Debates Safe Harbor Pact

  AFTER THE European Parliament refused to endorse the Safe Harbor agreement, citing a lack of U.S. laws to protect the privacy of personal information,

• Agencies

  With This Ring, I Thee Web

  IN A CALCULATED EFFORT to make my name even more difficult to spell, I married my longtime beau in June.In my newlywed delirium, I can only wonder how

• Homer Simpson, Cyberstar:

  Among entertainment properties, Twentieth Century Fox’s The Simpsons has always been a winner for tie-ins (just ask Butterfinger). The 10-year old cartoon

• Agencies

  LEGAL: Time Unit Sued for Sweeps Promotion

  Time Consumer Marketing Inc., New York, a unit of Time Inc., has been sued for making “misleading and exaggerated claims” in a sweepstakes promotion mailed

• Nice Things Come In Multi-Brand Packages

  Procter & Gamble, Cincinnati, is getting into the gift business.The packaged goods leader is testing a Web site called MoreThanACard.com that lets consumers

• HARRY POTTER AND THE SORCERER’S STONE (Warner Bros.)

  Estimated Release Date: November 2001Starring: TBDTop Line: One of the most eagerly anticipated films in years is based on J.K. Rowling’s best-selling