Chief Marketer Staff

• DAMARK Names Mageau CFO

  Damark International Inc., Minneapolis, named Kim M. Mageau senior vice president and chief financial officer. She had been with Deluxe Corp. The former

• Agencies

  Closing Call: Sonicport.com gets most new subscribers over the phone

  The phone remains one of the most effective ways to close sales and convert leads to new customers – even for Internet marketers.Telephone response accounts

• ACQ-RED HED

  New York City-based J. Walter Thompson, a unit of the WPP Group, acquired database marketing agency Go Direct Marketing. Operating from Toronto and Vancouver,

• Agencies

  A Simple Desultory Soporific

  AS A RULE, when we discuss hot creative we point out what’s exciting, what wakes you up to take notice.We don’t discuss creative that might put you to

• Agencies

  REGULATORY: EC Debates Safe Harbor Pact

  AFTER THE European Parliament refused to endorse the Safe Harbor agreement, citing a lack of U.S. laws to protect the privacy of personal information,

• Agencies

  With This Ring, I Thee Web

  IN A CALCULATED EFFORT to make my name even more difficult to spell, I married my longtime beau in June.In my newlywed delirium, I can only wonder how

• BRIDGE BUILDING

  Engage, Inc., owned by Andover, MA-based investment company CMGI, purchased MediaBridge Technologies, an Acton, MA, company that develops target-marketing

• Agencies

  Orvis Catalog of the Year

  ORVIS: The Sporting Tradition’s fall 1999 edition received the Catalog of the Year Award during a presentation at the 17th Annual Catalog Conference &

• Gardener Buyers

  The total file for this new Walter Karl list is 120,897 buyers who have purchased garden or nursery accessories. Called the Garden and Nursery Product

• Agencies

  On the Line Online: RetailExchange.com plugs telephones into marketing mix

  An online merchandise liquidation brokerage startup is hitting the phones to get itself off the ground. And it plans to incorporate telemarketing into