Chief Marketer Staff

• Tightening Up: CoActive tries more unified front after down year.

  After a lackluster year for gross sales and profits, CoActive Marketing Group is putting into place an integration plan first announced last fall (January

• OFF TARGET?

  I was shocked by Peter Breen’s editorial (“Who You Calling a Promotions Agency?”) in promo’s June issue. Since when did the promo 100 become a subpoena

• Amazon.com Launches Election 2000 Store

  Amazon.com debuted its Election 2000 Store within the www.amazon.com Web site. The mini-site features a range of election year merchandise to cater to

• The Plot Thickens

  Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

• Internet Firm Sues ISPs and MAPS

  Internet market research firm Harris Interactive filed a lawsuit yesterday against a number of prominent Interenet Service Providers that had blocked

• Common Pursuits of Happiness

  Where you live has a lot to do with what you watch on TV, listen to on radio, and pick up off the newsstands. Interep, a radio sales and marketing company,

• Shine On

  New York City-based Vanity Fair Intimates this month kicks off the first product launch for Vassarette since the company bought the lingerie brand in

• The Plot Thickens

  Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

• PLAYING FAVORITES

  Account-specific marketing creates both opportunities and challenges for suppliers, retailers, and agencies.Account-specific marketing. Customer-specific

• Dealmakers

  Nickelodeon named Jim Perry vp-sales and business development.National Hockey League marketing unit NHL Enterprises promoted Ed Horne to president, Brian