Chief Marketer Staff

• Ford, Merchandise Manager

  Ford Motor Co. has aligned with Ha-Lo Industries on a joint venture that will drive the auto maker into the business of merchandise sales and licensing

• What’s in a Name?

  Who needs Cheerios when you’ve got Puffed Wheat-Os? Sales of private-label food and beverages hit $48.6 billion last year, accounting for 15.4 percent

• Agencies

  The Do-It-Yourself Business Review

  ARE YOU WATCHING other companies’ sales climb while yours remain static or drop? Have you come to a turning point, unsure of how to take your business

• MRM To Use PrimeResponse For CRM

  McCann Relationship Marketing has selected Prime Response Inc.’s Prime@Vantage.com as a automation tool for delivering customer relationship management

• Beauty Treatments

  HBA-related Web sites deliver `intimacy marketing’ to consumers. Traditional stores better schedule a makeover.A rose by any other name may smell as sweet,

• Agencies

  Pascale Resigns From Columbia House

  Linda Pascale, director of list planning and acquisition at Columbia House in New York, resigned her position last month. A replacement has yet to be

• Agencies

  Summer Fun

  NEED A BREAK from this year’s boring presidential race? You might want to attend a couple of DM events where you can at least believe what you hear.The

• Dun & Bradstreet Debuts Market Spectrum

  Dun & Bradstreet debuts today its Web-enabled version of its flagship database marketing product, D&B Market Spectrum. The new product enables companies

• Consumers Union, Active Research Partner

  Consumers Union, which publishes Consumer Reports and Consumer Reports Online, and Active Research, an online market research company, have agreed to

• SKILL SETTING

  WPP Group, London, acquired two more marketing companies. Its Ogilvy Group unit purchased U.K.-based Dialogue Marketing Partnership Ltd., which posted