Chief Marketer Staff

• Tightening Up: CoActive tries more unified front after down year.

  After a lackluster year for gross sales and profits, CoActive Marketing Group is putting into place an integration plan first announced last fall (January

• Common Pursuits of Happiness

  Where you live has a lot to do with what you watch on TV, listen to on radio, and pick up off the newsstands. Interep, a radio sales and marketing company,

• A Cut Above

  It was a creative concept no sane QSR marketer would have ever attempted on his own. But sometimes, if you’re lucky, you get some help from your customers.In

• Internet Firm Sues ISPs and MAPS

  Internet market research firm Harris Interactive filed a lawsuit yesterday against a number of prominent Interenet Service Providers that had blocked

• The Plot Thickens

  Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

• OFF TARGET?

  I was shocked by Peter Breen’s editorial (“Who You Calling a Promotions Agency?”) in promo’s June issue. Since when did the promo 100 become a subpoena

• Random House Launches E-Book Unit

  Random House Inc. has entered the digital market with the launch of its unit for electronic books. The mega publisher follows giant Time Warner as the

• Remind Me Why We’re Doing This Again?

  Creative? Check. Media? Check. Official rules? Check. Registration? Check. Objective? Huh?So begins another sad, objective-less promotion. You’ve seen

• Shine On

  New York City-based Vanity Fair Intimates this month kicks off the first product launch for Vassarette since the company bought the lingerie brand in

• Agencies

  For List Brokers, It’s a Changing World

  IT’S NO SECRET that list brokers today are overwhelmed. Their business is good, their electronic order entry systems are faulty, their clients are demanding,