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Chief Marketer Staff

  • Seat To Buy Thompson

    Seat, the publisher of the Italian yellow pages, plans to buy all of the United Kingdom’s Thompson Directories in an all-share deal worth more than $460

  • eMusic Talking to Napster

    Online music company eMusic.com Inc., Redwood City, CA, is reportedly talking with embattled online music swap service Napster Inc. over possible co-marketing

  • Short Cuts

    AT&T has launched a new toll-free exchange — its fourth since introducing 800 numbers in 1967 — in an effort to meet exploding demand. The Federal Communications

  • POP Magazine

    Point of Purchase Magazine serves the $12 billion POP industry. This new Statlistics list offers 18,940 POP professionals who subscribe to the controlled

  • NetCreations Files Two Trademark Suits

    Opt-in e-mail marketing services provider NetCreations Inc. is in settlement talks with an e-mail direct marketing company it filed a trademark infringement

  • Live From Las Vegas: Web Users Offer Input on Web Marketing

    Web users are willing to provide certain types of personal information in exchange for more personalized interaction online. according to a survey of

  • Fashion Buyers

    Reach 97,189 active buyers of fashion apparel and accessories with Walter Karl’s new list, Fashion Buyers. Individuals are mostly female, 30 to 55, who

  • Sensual Buyers

    This new list from The Rich List Co. features 106,131 subscribers to magazines featuring articles and information about sexual pleasure, ancient philosophies

  • Live From Las Vegas: MediaOne Scores with its CRM Upgrade

    It all started when the cable programming marketer, which was acquired by AT&T in June, realized that it had to better manage its 200 million customer

  • Tightening Up: CoActive tries more unified front after down year.

    After a lackluster year for gross sales and profits, CoActive Marketing Group is putting into place an integration plan first announced last fall (January