Chief Marketer Staff, Author at Chief Marketer

Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest

A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.

Do you have a Chief Marketing Technologist?

This new research from Gartner delves into on how the presence of a chief marketing technologist impacts marketing.

Social

Overlooked Ways to Double Pinterest Followers: Infographic

A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.

Social

5 Ways to Improve Social Listening

Are you social listening? There are so many lost opportunities when you aren’t alerted or you don’t respond when your brand is mentioned—good or bad.

Agencies

Increasing Conversions by Improving the Mobile Experience

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

Agencies

Are you up on the Benefits of Mobile Advertising in BRIC Nations?

This article offers an overview and tips for mobile advertising opportunities in BRIC nations.

Social

A List of 22 Social Media Management Tools

This list of social media management tools likely includes some you’ve heard of—Sprout and Social Talk—and some you haven’t—MediaFunnel and Sprinklr.

Social

5 Things CMOs Should Think About Before Committing to Social Media Management Tools

There’s a lot of social media management tools out there and it takes time to pour through which might work best for you. This article can help.

Agencies

Fox Sports and Facebook in Super Bowl Deal

Fox Sports and Facebook have a marketing deal that encompasses television programing, Instagram, websites, social and all things Super Bowl Sunday.

Data & Analytics

Trend Report: Customer Data Platforms in 2014

Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.