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Chief Marketer Staff

  • Amazon, Toysrus.com to Create Co-Branded Online Store

    Amazon.com will create a co-branded toy and game Web site with Toysrus.com, the online arm of retailer Toys R Us. The site is expected to launch in Fall

  • Catalog Costs, Liquidation Sales Cause Loss for Lands’ End

    Lands’ End Inc., Dodgeville, WI, had second quarter sales of $255.5 million, up only slightly from second-quarter 1999 levels of $254.6 million. But the

  • BMG Gets One Million New Members

    Music membership site BMGMusicService.com, New York, recruited more than one million new members during the fiscal year ended June 2000–a 114% increase

  • Beyond Computing Opt-in E-mail

    Kroll Direct Marketing has introduced opt-in e-mail list from Beyond Computing magazine. The list has over 14,000 subscribers who have given permission

  • Chemists

    Accepted Chemists In Industry Masterfile is a new Market Street Lists Inc.’s list of 31,900 chemists in industry who are responsible for new product research

  • Revenue, Loss Up for 24/7 Media

    Interactive marketing firm 24/7 Media, New York, had second-quarter revenue of $52.2 million, up 204% from $17.2 million in second-quarter 1999. The company

  • Office Depot Names VP to Lead E-Commerce Investments

    Office Depot Inc. has named Michael Haaf executive vice president and managing director of Depot Ventures, the company’s vehicle for strategic investments

  • IntroServe.com

    The IntroServe.com Email List is now managed by MetaResponse Group. The list targets singles that are active, online members to a Web introduction service.

  • SkyMall Names New President

    Specialty retailer SkyMall Inc. has named Cary Deacon as its president and COO. Deacon will assume full responsibility for the day-to-day operations of

  • Hallmark Opens Loyalty Marketing Division

    Hallmark Cards Inc., Kansas City, MO, has created a full-service business-to-business loyalty marketing service division.Services offered by the division