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Chief Marketer Staff

  • Cat Fancy

    Cat Fancy caters to 217,519 active subscribers who want information to help care for their feline friends.Cost: $90/MSelections: Three and six-month hotlines,

  • EFax.com

    There are 2 million e-mail subscriber on eFax.com, a new list from MeritDirect. EFax delivers faxing and other communications services to customers over

  • Short Cuts

    The Internet Advertising Bureau, an online advertising association, has formed a chief privacy officer council. The council is charged with educating

  • Catalog Costs, Liquidation Sales Cause Loss for Lands’ End

    Lands’ End Inc., Dodgeville, WI, had second quarter sales of $255.5 million, up only slightly from second-quarter 1999 levels of $254.6 million. But the

  • BMG Gets One Million New Members

    Music membership site BMGMusicService.com, New York, recruited more than one million new members during the fiscal year ended June 2000–a 114% increase

  • Chemists

    Accepted Chemists In Industry Masterfile is a new Market Street Lists Inc.’s list of 31,900 chemists in industry who are responsible for new product research

  • Teen Sports

    Adrea Rubin Management’s new list, Teen Sports Megafile, features 134,000 active subscribers to such Transworld publications as BMX Snap, Ride BMX, Skateboarding,

  • DMers Succeeding on the Web, Says DMA Poll

    DMers have found strategies to succeed in Web marketing, a Direct Marketing Association study reports.According to the report, nearly 70% of marketers

  • Revenue, Loss Up for 24/7 Media

    Interactive marketing firm 24/7 Media, New York, had second-quarter revenue of $52.2 million, up 204% from $17.2 million in second-quarter 1999. The company

  • Amazon, Toysrus.com to Create Co-Branded Online Store

    Amazon.com will create a co-branded toy and game Web site with Toysrus.com, the online arm of retailer Toys R Us. The site is expected to launch in Fall