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Chief Marketer Staff

  • Brat

    The Brat Catalog has transferred mailing list management responsibilities to MSGi Direct. The current file of 676,824 buyers/requestors are mostly teenage

  • BlueLight To Receive $80 Million More In Financing

    KMart Corp., Softbank Venture Capital and Softbank Capital Partners (units of Japanese Internet investor Softbank Inc.) invested $80 in Kmart’s online

  • Precis Smart Card Trims Second Quarter Loss

    Precis Smart Card Systems, Inc., a loyalty card marketer based in Norman, OK, reported a net loss of $127,000 for the quarter ended June 30., a decrease

  • Organization Masterfile

    Market Street List Inc.’s newest list is the Accepted Clubs and Organization Masterfile, which has a total of 942,000 names. The master file reaches clubs,

  • Soft Second Quarter for Polk Trimmed Equifax Income

    The Consumer Information Services operations of Equifax, which includes several recently acquired R.L. Polk businesses, were $24.3 million, the company

  • Premover.com

    Leon Henry Inc.’s LH Management Division offers for the first time Premover.com, a monthly opt-in Internet user list. Respondents have asked for information

  • Cat Fancy

    Cat Fancy caters to 217,519 active subscribers who want information to help care for their feline friends.Cost: $90/MSelections: Three and six-month hotlines,

  • EFax.com

    There are 2 million e-mail subscriber on eFax.com, a new list from MeritDirect. EFax delivers faxing and other communications services to customers over

  • CA Senate To Consider Internet Tax Bill

    Internet retailers with a “substantial” nexus to companies doing business in California would be required to collect state sales taxes on products and

  • eB2B Commerce Reports Widening Loss in Quarter

    eB2B Commerce Inc. (www.eB2B.com) a New York-based business-to-business Web site developer, reported a net loss of $18.3 million for the quarter ended