Chief Marketer Staff
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Juno, Snapfish Form Marketing Alliance
Juno Online Services Inc., an Internet access provider, has arranged for Snapfish.com Corp. to provide free online photography services to Juno subscribers.The
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Investment Advisors
PCS Mailing List Co.’s new list, the PCS Investment Advisors File has a total of 16,135 names, representing some 11,245 companies. The file focuses on
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SEC Stops Selective Disclosure
The Securities and Exchange Commission voted to prevent companies from releasing market-sensitive information to selected Wall Street analysts before
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Walking Worm
Reach 45,000 fresh water fishermen who have purchased the Walking Worm lure with this new List Services Corp. list. The names on the list have responded
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Brat
The Brat Catalog has transferred mailing list management responsibilities to MSGi Direct. The current file of 676,824 buyers/requestors are mostly teenage
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BlueLight To Receive $80 Million More In Financing
KMart Corp., Softbank Venture Capital and Softbank Capital Partners (units of Japanese Internet investor Softbank Inc.) invested $80 in Kmart’s online
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Animal Baby
Wild Animal Baby, a new list from Millard Group Inc., is published 10 times a year and targets children between one and three years. Produced with the
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Orvis, Volvo Plan Joint Promotions
Orvis Inc. and Volvo Cars of North America Inc. plan to market to each other’s customer bases: Volvo will advertise in the Orvis catalog and Volvo cars
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Valassis Acquires PreVision
Valassis Communications Inc., a Livonia, MI-based advertising and direct-marketing company, acquired 80% of PreVision Marketing, which specializes in
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Impower Launches Internet Ad Network
Princeton, NJ-based Impower Inc., has launched TransAct!, a cost-per-action Internet ad network.By the end of the year, the company plans to have available