Author

Chief Marketer Staff

  • Juno, Snapfish Form Marketing Alliance

    Juno Online Services Inc., an Internet access provider, has arranged for Snapfish.com Corp. to provide free online photography services to Juno subscribers.The

  • Investment Advisors

    PCS Mailing List Co.’s new list, the PCS Investment Advisors File has a total of 16,135 names, representing some 11,245 companies. The file focuses on

  • SEC Stops Selective Disclosure

    The Securities and Exchange Commission voted to prevent companies from releasing market-sensitive information to selected Wall Street analysts before

  • Walking Worm

    Reach 45,000 fresh water fishermen who have purchased the Walking Worm lure with this new List Services Corp. list. The names on the list have responded

  • Brat

    The Brat Catalog has transferred mailing list management responsibilities to MSGi Direct. The current file of 676,824 buyers/requestors are mostly teenage

  • BlueLight To Receive $80 Million More In Financing

    KMart Corp., Softbank Venture Capital and Softbank Capital Partners (units of Japanese Internet investor Softbank Inc.) invested $80 in Kmart’s online

  • Animal Baby

    Wild Animal Baby, a new list from Millard Group Inc., is published 10 times a year and targets children between one and three years. Produced with the

  • Orvis, Volvo Plan Joint Promotions

    Orvis Inc. and Volvo Cars of North America Inc. plan to market to each other’s customer bases: Volvo will advertise in the Orvis catalog and Volvo cars

  • Valassis Acquires PreVision

    Valassis Communications Inc., a Livonia, MI-based advertising and direct-marketing company, acquired 80% of PreVision Marketing, which specializes in

  • Impower Launches Internet Ad Network

    Princeton, NJ-based Impower Inc., has launched TransAct!, a cost-per-action Internet ad network.By the end of the year, the company plans to have available