Chief Marketer Staff

• Chicano Blues

  Chicano Blues is a new Adrea Rubin Management List the total universe of which constitutes 2,336,554 Hispanic mail order buyers who live in and around

• Revenue Up, Earnings Down for Call Center Operator Corfacts

  Corfacts Inc., Freehold, NJ, had revenue of $3.2 million during the first half of 2000, up 23% from $2.6 million in the first six months of 1999. During

• List Brokers Partner with Shop2u.com

  Shop2u.com, Fairfax, VA, has launched a cooperative e-mail program and partnered with several list brokerage firms that will promote Shop2u’s e-mail catalog

• Cendant Makes Bid to Acquire All Outstanding Shares in Avis

  Cendant Corp., New York, has submitted a non-binding proposal to the board of directors at Avis Holdings Inc. for the 25.6 million outstanding shares

• Direct Sales Mitigate Drop in JCPenney Income

  J.C. Penney Company, Plano, TX, saw its second quarter net income drop from $39 million in 1999 to $23 million. During the same period, its revenue grew

• OfficeMax.Com to Offer Online Education Services

  OfficeMax, Inc., Cleveland, will begin offering online learning and educational resources to small and mid-sized businesses through its Web site, http://www.officemax.com.

• Direct-to-Customer Sales Lead Williams-Sonoma Gains

  Net sales for cataloger and retailer Williams-Sonoma, Inc., rose 30% in the second quarter, from $264 million to $344 million. But net earnings fell from

• Cordray Joins Fingerhut as Director of Marketing Services

  Fingerhut Companies, Inc., Minneapolis, has appointed Kevin Cordray director of marketing services, Cordray, who joins the company from Meredith Corporation,

• DLJ Merchant Banking to Acquire Advanstar

  DLJ Merchant Banking Partners, an affiliate of New York-based Donaldson, Lufkin & Jenrette, will acquire Advanstar Inc., a trade show, publishing, and

• Recycling Masterfile

  Stevens Direct is the list manager for the new-to-the-market Recycling Industry Masterfile from Raymond Communications Inc. An unduplicated database of