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  • Jupiter: Online Ad Revenue to Reach $16.5 Billion by 2005

    Online advertising revenue is expected to reach $16.5 billion by 2005 according to research released yesterday by Jupiter Communications Inc. But consumers

  • Short Cuts

    Advertising agency Impiric, formerly Wunderman Cato Johnson, has appointed Sharon Oatway president, Impiric Customer Relationship Center for North America.

  • Pogo.com

    The Pogo.Com Opt-In E-Mail List is now available from Worldata. The total file exceeds 600,000 net users who log onto Pogo to play family games. Some

  • Health Professionals

    CME Inc. Health Professionals is Rubin Response Management Services Inc.’s new list of 158,259 buyers and attendees of CME’s accredited continuing medical

  • Woodworker’s

    The Woodworker’s Journal subscriber list is under new management at RMI Direct Marketing Inc. The 154,893 active subscribers have a median age of 54,

  • Groups Meet to Hash Out Best Practices for E-mail Marketing

    For the second time in four weeks, a meeting held last night brought together dozens of stake holders in the e-mail marketing arena who have been working

  • Toys R Us Dumps Coremetrics

    Toys R Us Inc. has severed its relationship with Coremetrics, and online market research and analytics firm, amid pressure from two class action lawsuits

  • NetCreations Reaches Settlement in Trademark Suit

    Opt-in e-mail marketing services provider NetCreations Inc., New York, reached a settlement earlier this week with a company it sued suing for trademark

  • OfficeMax.Com to Offer Online Education Services

    OfficeMax, Inc., Cleveland, will begin offering online learning and educational resources to small and mid-sized businesses through its Web site, http://www.officemax.com.

  • DLJ Merchant Banking to Acquire Advanstar

    DLJ Merchant Banking Partners, an affiliate of New York-based Donaldson, Lufkin & Jenrette, will acquire Advanstar Inc., a trade show, publishing, and