Chief Marketer Staff
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Agencies
Sharper Image Gives Camelot Venture Bigger Role in DM
The Sharper Image announced that Camelot Venture Group has designed, developed and launched The Sharper Image
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Meter-Made To Offer EWayDirect’s E-Marketing Capabilities
Meter-Made Marketing will offer eWayDirect
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Agencies
McCallum Print Acquires ESP Printing & Mailing
McCallum Print Group has completed its acquisition of the graphic assets, clients, programs and equipment of ESP Printing & Mailing.
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Email
EmailAppenders Owner Possibly a Fugitive
The man behind India-based Data Champions/Sloan Marketing—the company that seemingly operates or has operated under EmailAppenders and dozens of other aliases—may be wanted by U.S. authorities on 10-year-old immigration charges.
According to anti-spam blocklisting site Spamhaus, the owner of Data Champions/Sloan Marketing is a man named Subhakar “Sam” Surapaneni.
“Data Champions owner Subhakar ‘Sam’ Surapaneni appears to reside in the physical jurisdiction of India, probably Bangalore,” according to Spamhaus.org
In 1999, the Detroit News reported that Surapaneni was ordered to pay a $450,000 fine under a plea agreement after federal investigators found he had brought in dozens of immigrants from India under false claims and housed some in squalid conditions.
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Email
Christmas Shoppers Paying with Cash, Debit: NRF
Cash and debit cards are apparently in and credit cards are out this Christmas season.
One quarter of Christmas shoppers will pay for gifts this year with cash, a 9.1% increase from last year
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Email
More Evidence E-mail’s Not Dead
Someone forgot to tell small-business owners e-mail is dead.
According to a just-released survey done by Hurwitz & Associates on behalf of e-mail service provider Campaigner, 46% of businesses with 20 employees or fewer use e-mail marketing today and of those who don
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Email
Stupid Political Correctness Watch: The What Holiday!?
This week, we received the most irritating letter from my son
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Burger King, Volvo, AT&T and Others Succumb to “New Moon” Fever
At one time, the thought of brands flocking to tie into a movie about vampires would have seemed as likely as a cruise-ship line marketing around “The Poseidon Adventure”
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Wendy’s Makes Online Promo Real for Bacon Fans
A new social-media campaign from Wendy’s is collecting hunger-related Facebook posts and Twitter updates in real time and offering to award a $2,000 grand prize to the participant who racks
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The Limited Goes Viral to Spread Word of Pet Sweaters
Fashion retailer, The Limited, is using viral marketing to promote its new line of pet sweaters