Chief Marketer Staff

• Susan K. Jones Wins CADM Direct Marketer of the Year Award

  Susan K. Jones has been awarded the 2002 Charles S. Downs Chicago Direct Marketer of the Year by the Chicago Association of Direct Marketing. Jones, a

• Rodale Hires O’Daniel as VP Creative Director

  Rodale Inc. has named Ann O’Daniel as vice president, creative director of the corporate marketing group. The appointment took effect April 1. Working

• New Products and Services

  Bigfoot’s Technology Tool Kit: is designed to fulfill the specific business requirements of clients within the financial services industry. The kit enables

• Lake Group Wins Federated Master File

  Lake Group Media Inc. has been appointed manager of the Federated Department Stores Inc. master file, effective April 8. This database, consisting of

• Faith Mountain Folds Catalog

  (Catalog Age)–Three years’ worth of red ink led apparel and home goods marketer Faith Mountain Co. to exit the catalog business, Catalog Age has learned.

• Letters to the Editor

  Re: Loose Cannon: Keep Your Eyes on the Fries, April 8, 2002 As a company that has their own catalog / Internet division as well as an inbound (service

• Short Cuts

  PC Connection Inc. has completed the acquisition of MoreDirect Inc., an e-procurement supplier of IT products for medium-to-large corporate and government

• Walker, Others, Develop Credit Card to Grab Consumer’s Attention

  Jay Walker is at it again. Walker, the founder of Priceline.com and two other inventors from his company Walker Digital, have come up with a way to make a credit card stand out from the hoards of others stuffed into consumer’s wallets.

• Loose Cannon: Keep Your Eyes on the Fries

  There

• USPS OIG Takes Charge of Internal Probes

  The U.S. Postal Service has transferred some of the duties of its Inspection Service to its Office of Inspector General (OIG). As of last Thursday the