Chief Marketer Staff

• DIRECT Listline

  Miles Kimball These 1.6 million shoppers have purchased children

• Cross Media Hires In-House Counsel

  Cross Media Marketing has hired Mark S. Roth as its general counsel and vice president. Roth had previously been outside counsel to the Manhattan-based

• Groups Challenge Indiana’s DNC List Law On Free Speech Grounds

  A suit challenging the validity of a state telemarketing do-not-call list law on the basis of free speech and protection of U.S. citizenship privileges

• Napster Axes 30 More Employees

  Digital music file-swapping service Napster Inc. laid off 30 employees, its third round of job cuts since October, according to wire service reports.

• Letter to the Editor

  : Robert Borders of The TM Group charges the DMA with a double standard for citing

• Lake Group Wins Technology Review E-mail List

  Technology Review has chosen Lake Group Media Inc. to manage its 5,821-record e-mail file. The list is new to the market. Technology Review is a consumer

• DoubleClick Trims Net Loss in First Quarter

  DoubleClick Inc. posted a net loss of $6 million for the first quarter, a massive shrinking from a $60.4 million loss one year ago. The online advertising

• Letters to the Editor

  Re: DMA Cites Five Companies for Ethics Violations, DIRECT Newsline, April 9 C’mon DMA…stop the hypocrisy! Look at member ethics violations first. The

• Penney March Sales Decline

  J. C. Penney Co. Inc. reported catalog sales of $471 million for the five weeks ended March 30, a 22.5% decline from $630 million for the same period one year ago.

• Direct Sales Down, But Online Revenue Up, for Spiegel

  The Spiegel Group, Downers Grove, IL, reported $217.8 million in sales for the five weeks ended March 30, down from the $254.8 million the retailer realized