Chief Marketer Staff

• Gemstar-TV Guide Names New COO

  Gemstar-TV Guide International Inc. has named Jeff Shell as co-president and COO. He will oversee company operations from the firm’s headquarters in Pasadena, CA.

• Libey Sees Signs of Economic Recovery

  (Catalog Age)–Seven of 12 U.S. regions are showing signs of economic improvement, according to The Don Libey Report. In the monthly economic outlook

• Short Cuts

  A solar-powered panel to be placed atop a U.S. Postal Service processing facility in Marina Del Rey, CA, will be the largest such system on a government

• Venture Capitalists to Buy Herbalife for $685 Million

  Nutritional-products company Herbalife International Inc. is being purchased by a group of venture capitalists for $685 million.

• Another Triad Officer Settles Charges

  An officer of Triad Discount Buying Service Inc. has settled with the Federal Trade Commission over allegedly misleading consumers in a telemarketing

• Groups Challenge Indiana’s DNC List Law On Free Speech Grounds

  A suit challenging the validity of a state telemarketing do-not-call list law on the basis of free speech and protection of U.S. citizenship privileges

• Napster Axes 30 More Employees

  Digital music file-swapping service Napster Inc. laid off 30 employees, its third round of job cuts since October, according to wire service reports.

• CRM Firm Aegis Sells Its Market Research Division

  Aegis Communications Group Inc., Irving, TX has sold Elrick & Lavidge its marketing research division, to TNS Intersearch, a subsidiary of UK-based Taylor

• Online Ads Boost TV Commercial Recollection: Study

  Individuals seeing an advertisement for the United States Air Force on television were much more likely to recall it if they saw it on the Web as well,

• Letter to the Editor

  : Robert Borders of The TM Group charges the DMA with a double standard for citing