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Chief Marketer Staff

  • DMA Expands Pre-Conference Roster

    The Direct Marketing Association has added eight new pre-conference programming tracks to the 85th Annual Conference program. The expanded pre-conference

  • Short Cuts

    H. Robert Wientzen, the president of the Direct Marketing Association, will testify before the Senate Subcommittee on Communications on Wednesday. Wientzen’s

  • Loose Cannon: DM’s Slice of the Scandal Pie

    One of the reporters here at DIRECT claims that every scandal in the 20th Century – major or minor – has a connection with New Jersey, his home state. It’s a trick, of course: Dig deep enough and pretty much anything can be linked to anything else. But the direct marketing industry has a tangible connection to WorldCom, the scandal du jour. (Enron? Really, now. Enron was so second quarter.)

  • Court OKs Acxiom Sale of Stock

    A federal appeals court upheld a lower courts ruling to throw out a lawsuit claiming that Acxiom Corp. and a large shareholder in 1999 improperly sold

  • Fire Destroys Quad/Graphics Storage Facility

    A major fire Friday at printing firm Quad/Graphics caused the collapse of a 10-story paper and product storage building at the site. The building had been used to store unfinished magazine and catalog pages ready for production, the company said.

  • New Products and Services

    Orbitz for Business: a new online method for business travelers to plan and book their own trips.–Orbitz, Chicago.

  • J.C. Penney Catalog Sales Down 20% for the Month

    J.C. Penney Co. Inc. catalog sales were expected to be down 20% for the month of July. Same-store department stores sales through the month are on track

  • Edith Roman to Manage Internet World Files

    Internet World Magazine has tapped Edith Roman Associates Inc., and its interactive division, e-PostDirect to manage its postal and e-mail lists, respectively.

  • Pitney Bowes Spins Off Small Business Unit

    Pitney Bowes Inc. has spun off PB Direct, a new unit that will develop alternate marketing for small business. The unit, led by president Neil Metviner,

  • Short Cuts

    Engage Inc. has entered into a joint marketing agreement and systems integration initiative with T4G Limited, a full-service technology consulting company