Chief Marketer Staff
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Aw, C’Mon, Take My Money
It’s almost Thanksgiving and I’m trying really hard to do my part to help the pre-holiday economy. But some retailers just don’t make it easy.
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New Lists
Chadwick’s-Real Comfort The Chadwick’s-Real Comfort catalog offers quality and style through its variety of casual wear for the value-conscious woman.
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West Coast Dock Workers, Shippers Reach Tentative Agreement
(Catalog Age)–Good news for marketers: The West Coast dock workers and The Pacific Maritime Association (PMA) reached a tentative six-year contract agreement
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Essence Liquidates Catalog
Catalog Age)–Magazine publisher Essence Communications Partners is in the final stages of liquidating its Essence by Mail catalog. The company, best
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Trans Cosmos to Buy Stake in DoubleClick Japan
Trans Cosmos Inc., a IT service provider in Japan, has made an offer to gain majority ownership in DoubleClick Japan, or 62% of the voting shares. The
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Brookstone Direct Sales Fall After Decrease in Circ
After decreasing catalog circulation by 24%, Brookstone Inc. reported that direct-to-customer sales for the third quarter decreased 6.8% to $12.5 million.
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Clarification
Re: MKTG Services Reports Profitable First Quarter, DIRECT Newsline Nov. 14, 2002. MKTG Services Inc. reported net income of $157,706 for the first quarter,
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Mail Stream: A Report on Incoming Direct Mail
Mount Horeb Mustard Museum The latest catalog from the Mount Horeb Mustard Museum has been mailed just in time for the holiday season and will surely
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DIRECT Listline
PhoneHog.com Automotive Enthusiasts Available on this new list are 43,066 2001-2002 consumer shoppers who have specified automobiles as a major lifestyle
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Mail Order Complaints Down, Big-Ticket Scams Target Consumer: Survey
Mail order complaints ranked 15th last year among consumer complaints recorded by numerous consumer protection agencies, an improvement from its No. 6