Search

Acxiom Acquires MarketsOnDemand

Acxiom purchased MarketsOnDemand, a Chicago database firm, on Nov. 26 for an undisclosed sum. Acxiom acquired Toplander Corp., a holding company for two

Digital

SEM, Classifieds Are Growing Online Ad Vehicles

Search engine marketing, online classifieds and rich media are the three areas of online advertising that are growing, according to an analysis of several

DIRECT Listline

First Financial Resource Investment Buyers There are 101,907 last-12-month active investors named in this file. They are affluent individuals who hold

Short Cuts

Scott H. Ray has been appointed general manager for two units within the technology division of ValueClick Inc. in Westlake Village, CA.

Elyssa Cunningham Joins Mokrynski & Associates

Elyssa Cunningham joined Mokrynski & Associates Inc. as sales executive in list management. Cunningham had been with AZ Marketing for 15 years. In 2000,

HOLIDAY SALES TO RISE FOUR PERCENT

Retail sales are expected to rise four percent this holiday season to $209.3 billion, with heavy promotions and discounts to lure recession-weary shoppers.

TOBACCO ADS BANNED IN EUROPE

The European Union has outlawed advertising, sports sponsorship and sampling by tobacco companies, beginning in 2005. Spending is expected to shift to

World Publications Taps ALC for 12 Magazine Files

World Publications has chosen ALC Data Management to manage its 12 lifestyle and travel magazine files. The files include Sport Fishing with 138,000 subscribers

Three Indicted in Nationwide Magazine Subscription Scam

Three men have pled guilty in an Arizona court for their participation in a massive nationwide magazine subscription fraud scheme.

BK DISCOUNTS WHOPPER, SHUTTERS LOYALTY PROGRAM

Burger King Corp. will sell Whoppers for 99 cents next month to maintain market share and meet performance criteria for its pending sale to private investors,