Chief Marketer Staff

• Raising the curtain

  DOLE FOODS IS BRINGING props along for this field trip. Next month Dole begins a three-market run for Five a Day the Color Way, a theatre production that

• Agencies

  Gee, Dad, where did that come from?

  It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to

• February 1, 2003

   

• Agencies

  February 1, 2003

   

• Soon to be announced: Winners of PROMO’s 2003 EMMAs (Entertainment Marketing Awards)!

  Winners of PROMO’s 2003 EMMA, the industry’s premier accolade for outstanding entertainment tie-in promotions, have been chosen! Check here soon for all

• R.R. Donnelley Rebounds from Loss

  R.R. Donnelley & Sons Co. reported net income of $48 million for the fourth quarter, a rebound from a net loss of $38 million the year before. The printer’s

• Election Commission Allows Political List Rentals

  The door has been opened for political parties to continue to reap revenue from the sale of mailing lists banned last year as soft money under the nation

• MemberWorks Posts Income of More Than $5 million

  MemberWorks Inc. reported net income of $5.4 million for its second quarter, a jump from a net loss of $9.2 million last year. The direct marketing membership

• PC Connection Income Nearly Doubles

  PC Connection Inc. reported net income of $2.9 million for the fourth quarter, up from $1.4 million the year before. The computer cataloger reported net

• AOL Latin America Out of Delisting Danger

  The Nasdaq stock market has told America Online Latin America Inc. that its class A common stock has regained compliance with its required $35 million