Chief Marketer Staff

• Agencies

  Software Firm Tightens Up E-mail Efforts

  A developer of a service to protect intellectual property has pulled a 6% response rate with a small e-mail campaign to generate leads. Brand Defense

• Calling all Countries

  How much literature, fine art, and theatre can you fit into a BMW Mini Cooper? Enough to cover the globe. BMW pulled out all the stops for a Mission Mini

• Agencies

  Mailing to GM Dealers Pulls 17% Conversion

  A provider of office forms to the automotive industry has garnered a 17% conversion rate with a lead-generation mailing featuring a sweepstakes. The mailing,

• Agencies

  Gold Points Returns to Postal Mail

  Despite being 10 times more costly than e-mail, Gold Points Rewards plans to send out 50,000 postal mail pieces each month during 2003 at a cost of roughly

• Agency Moves

  PriceWeber, Louisville, KY, promoted John Casi to senior account executive. Also, Brad Mercer promoted to account executive, Joe Gilson to account supervisor,

• Designs that Pop

  In advance of the 40th anniversary of Pop-Tarts in 2004, Battle Creek, MI-based Kellogg Co. is kicking off a year-long promotion that lets kids create

• Account Action

  4Kids Entertainment, Inc., New York City, and Toys Us, Paramus, NJ, signed an agreement to jointly develop toys and games for sale exclusively at Toys

• Agencies

  Back to (Database) Basics

  The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;

• Agencies

  Femail Embraces Mail for Valentine’s Day

  Femail Creations has mailed 500,000 copies of its Valentine’s Day catalog, one of five drops it will make this year, for a total of 3 million pieces.

• Agencies

  USPS Bilked in Postage Scam

  A direct mail lettershop and its production manager bilked the U.S. Postal Service out of millions of dollars by falsifying reports and using them to