Chief Marketer Staff
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Silo-Busting Media Strategy & Allocation in Three Key Steps
Broken media buying models can sink a brand’s advertising performance. Still, they can run rampant today, even among top brands.
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InfoGroup Takes Loss As Sales Drop
InfoGroup recorded fourth-quarter sales of $125.8 million, an 11% drop from the $141.9 million it pulled in during fourth-quarter 2008.
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SFW Capital Buys Agrarian Analytics Firm AGDATA
Private equity firm SFW Capital Partners has purchased AGDATA, a data and analytics capabilities provider which focuses on the agricultural and animal health industries.
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Agencies
Mobile Messenger Names Larry Robiner VP Of CRM Channel Sales
Mobile solutions provider Mobile Messenger has tapped Larry Robiner to serve as VP of CRM channel sales.
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ICrossing Launches Five New Sites For Vail Resorts
iCrossing, a global digital marketing agency has launched several destination Web sites for Vail Resorts’ properties.
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MS&L Names New Director Of Cause Marketing And Corporate Responsibility
Communications firm MS&L has promoted Scott Beaudoin to North American director of the agency’s cause marketing and corporate social responsibility specialty
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Email
Epsilon Hires VP of Deliverability and ISP Relations
Quinn Jalli has joined as marketing services firm Epsilon as VP of deliverability and ISP relations.
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Marketing the Social Way
This is probably one of the most exciting times in history to be in the direct marketing industry.