Chief Marketer Staff
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Germany Sues to Keep Tobacco Ads
Next month Germany will sue the European Commission to overturn its decision to move up the deadline to ban tobacco print ads and sports sponsorships.
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FTC Chair Says Do-Not Spam List Would Be Ineffective
Should the government bother establishing an e-mail do-not-spam list? “My advice to consumers would be: don
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Bogus E-mail Scam Uses Citibank Logo
An e-mail message seemingly from Citibank is actually a scam designed to trick consumers out of sensitive information, the company warned on Monday. Citibank
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Agencies
Bob the Builder Preps for Holiday Video
In its biggest marketing campaign yet, HIT Entertainment is hyping Bob the Builder: A Christmas to Remember with a slew of fourth-quarter promotions.
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Short Cuts
Walgreen Co., the drug store chain, has launched www.WalgreensEspanol.com, a Web site designed specifically for Hispanics. The Spanish-language site provides
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Zurich Direct Awards Media buying Account to Carat North America
Zurich Direct, a direct marketer of life insurance, has awarded its media planning and buying account to Carat North America. The billings are estimated
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News Briefs
Pierce Promotions & Event Management: an Omnicom agency based in Portland, ME, announced this week that it hit the Wal-Mart trifecta, with an agreement
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Agencies
FUNimation Hypes Yu Yu Hakusho, Dragon Ball Z Movies
Anim production company FUNimation figures there isn’t a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what
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ATA Calls for Passage of Emergency Phone System Bill
The American Teleservices Association, reacting to last week’s blackout, has called on Congress to act quickly in passing H.R. 2250. The bill would direct
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InfoUSA Hires Chief Accounting Officer
InfoUSA, Omaha, NE, has hired Tim Hoffman as its chief accounting officer and assistant chief financial officer, a newly created position. Hoffman will