Chief Marketer Staff
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Letters to the Editor
I was disturbed to see that you included a person’s e-mail address in the
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VH1 Bares All for ’70s Programming Special
To back its I love the ’70s special airing this week, VH1 has resurrected that favorite 1970s pastime of flashing. On Aug. 18, streakers wearing skin-colored
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Germany Sues to Keep Tobacco Ads
Next month Germany will sue the European Commission to overturn its decision to move up the deadline to ban tobacco print ads and sports sponsorships.
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New Fax Marketing Rules Pushed Back to 2005
The Federal Communications Commission has delayed implementing new restrictions on outbound fax marketing until Jan. 1, 2005. The new rules would have
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Agencies
Bob the Builder Preps for Holiday Video
In its biggest marketing campaign yet, HIT Entertainment is hyping Bob the Builder: A Christmas to Remember with a slew of fourth-quarter promotions.
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List and Database News
U.K. Affluent Households Estee Marketing Group Inc. has been named manager of the U.K. Affluent Household list, containing 74,157 names. These consumers
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DoubleClick Signs Three Reseller Agreements
DoubleClick Inc., the online advertising services firm, has signed reseller arrangements with search engine marketing firms iProspect, The Original Search
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FTC Chair Says Do-Not Spam List Would Be Ineffective
Should the government bother establishing an e-mail do-not-spam list? “My advice to consumers would be: don
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Agencies
FUNimation Hypes Yu Yu Hakusho, Dragon Ball Z Movies
Anim production company FUNimation figures there isn’t a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what
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Bogus E-mail Scam Uses Citibank Logo
An e-mail message seemingly from Citibank is actually a scam designed to trick consumers out of sensitive information, the company warned on Monday. Citibank