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Chief Marketer Staff

  • Short Cuts

    Harte-Hanks Inc. Has named Judy C. Odom as a board member, raising the number of directors to nine. Odom has served as CEO of Software Spectrum Inc.,

  • List and Database News

    Linensource Mokrynski Associates Inc. has been named manager of the Linensource catalog buyers list. The 326,189 12-month buyers listed on this file have

  • Millennium Direct Names Rubens as Head of New Division

    Millennium Direct Inc. has named former QVC executive Alan Rubens as president of its new Millennium Music division. The unit will market music, video

  • FTC Says ID Thieves Are On the Rampage

    Consumers and businesses were robbed of $48 billion by identity thieves to last year, according to a survey by the Federal Trade Commission. Almost ten

  • DMA Blasts California Disclosure Bill

    The Direct Marketing Association is taking no chances that California Senate Bill 27, requiring that companies inform consumers when they have shared

  • Agencies

    Scholastic Goes National with Dear America Tour

    Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to

  • New Yorkers Get Shopping Blitz

    More than 150 stores and three New York City media outlets collaborate on a month-long promo dubbed New York City Shop & Save. The New York Daily News,

  • News Briefs

    JEWEL-OSCO: Chicago, joins the Savings Plus Direct-to-Consumer Network that distributes samples and coupons via packages of store-brand baked goods. DSD

  • Boise Cascade Purchase of OfficeMax Cleared

    A 30-day waiting period has passed, and Boise Cascade is cleared to acquire Cleveland-based OfficeMax, an office products and business machines marketer.

  • Former OMB Director to Give Keynote at DMA Annual

    Mitch Daniels, former director of the Office of Management and Budget under President George W. Bush, will give the Hall of Fame keynote address at the