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Chief Marketer Staff

  • IAC/InterActiveCorp To Acquire Hotwire

    IAC/InterActiveCorp will acquire Hotwire.com, a discount travel Web site, for $665 million in cash and assumption of $20 million in options and warrants.

  • Short Cuts

    Maven Networks Inc., a broadband software company, has introduced the Maven Media System, a software package that helps companies create, deliver, measure

  • Letters to the Editor

    : I’m not sure exactly where you are going with this grocery article.

  • Motherwear Cuts Staff 40%

    (Catalog Age) The economy is taking its taking its toll on another cataloger. North Hampton, MA-based Motherwear, a cataloger/retailer of apparel for

  • Mail Stream: A Report on Incoming Direct Mail

    Rodale’s Prevention En Español introduced a natural health guidebook to the Spanish market in a recent mailing. The magalog promotes El Recetario Herbario, a Spanish-language translation of a well-established Rodale title, The Herbal Drugstore.

  • Spiegel Head Claims Ignorance of U.S. Securities Law

    The head of the Spiegel Group claims he didn

  • List and Database News

    Beef Today Beef Today magazine is read by beef producers and decision makers on commercial farms and ranches. Some 247,000 subscribers are identified.

  • Motherwear Cuts Staff 40%

    (Catalog Age) The economy is taking its taking its toll on another cataloger. North Hampton, MA-based Motherwear, a cataloger/retailer of apparel for

  • Mass. Lawmakers to Discuss Do-Not-Mail Registry

    Massachusetts residents will be signing up on a do-not-mail list soon if State Rep. Susan Pope (R-Wayland) has her way. The bill, introduced by Pope and

  • Loose Cannon: The Old Man and the Vitamin C

    It was June, and the greengrocer’s son had returned home from business school. During the year he had written letters to his family displaying his new