Chief Marketer Staff

• Letters to the Editor

  Re: Industry Reaction Mixed to DNC Ruling (Direct Newsline, Sept. 24) I want to comment on the recent court decision re the national do not call list..In

• Appleseed’s Returns to Retail

  (Catalog Age) Six years after former owner Jemoli Versand, the Swiss mail order giant, closed down all 17 Appleseed

• Agencies

  Sony Sponsors PlayStation 2 Road to Voodoo Tour

  Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast

• Frankel Hires Brett Miller as AD on McDonalds Account

  Frankel has named Brett Miller as VP-account director for McDonalds, responsible for the young adult male brand team, Brett Miller account leadership

• RedEnvelope Files an Initial Public Offering

  RedEnvelope, which has a history of losses, has announced an initial public offering. The San Francisco-based gift cataloger reported a $7.7 million net

• Intercontinental Hotels Picks Be Free to Drive Web Traffic

  InterContinental Hotels Group has expanded the Internet affiliate marketing program it launched last year by selecting Be Free from ValueClick to drive

• List and Database News

  Top Producer Magazine These 178,019 active subscribers to this agrarian publication are among the top farmers in the crop industry. Articles include management

• Privacy Group Files Complaint Against JetBlue, Acxiom

  The Electronic Privacy Information Center has filed a complaint with the Federal Trade Commission against data firm Acxiom Corp. and airline JetBlue Airways

• New Products and Services

  Yahoo! Product Search: A search engine that browses a variety of sources of consumer products, facilitating easier online price comparison and incorporating

• CA Gov, Senate Committee Agendas Clash Over FCRA Preemption

  California Governor Gray Davis has signed several pieces of consumer protection legislation into law. He also released a letter he sent Monday to Senate