Chief Marketer Staff
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DonorBase Names Hammer National Sales Manager
DonorBase Inc. has named Bruce Hammer national sales manager.
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Agencies
Keep Your Merchandising Consistent
A theme running throughout all the sessions on Thursday at the annual NEMOA spring conference in Boston was consistency. Speakers stressed keeping your brand and your value proposition consistent, no matter what the channel—retail, Web or catalog.
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Agencies
Ghirardelli Gives Out One Million Chocolates
This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign
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Agencies
Crate and Barrel Builds Registry Business with Wedding Contest
Crate and Barrel and digital media source Daily Candy have partnered on a social media campaign designed to offer one betrothed couple a grand wedding
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Agencies
How Behavioral Targeting Impacts Cart Abandonment
The cart abandonment rate is one the most watched metrics in retail e-commerce
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News Briefs
PROCTER & GAMBLE: an Olympic sponsor of Team USA, will extend its “Thank You Mom” program to the 2010 U.S. Paralympic Team
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Digital
AOL Search Vet To Lead People Search Database Firm
Eric Ludwig has joined PeekYou as the company’s president and chief operating officer.
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Agencies
Social Network Game Currency Rising As Desired Reward: Study
Stow the S&H Green Stamps, grandpa: According to research from Offerpal Media, the newest desired reward points are in-game currency from online diversions such as Mafia Wars, Social City and Farmville.
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DMA Chooses The Buffkin Group For CEO Search
The Direct Marketing Association has named The Buffkin Group to help with its search for a full-time president and CEO.