Chief Marketer Staff
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Technology Marketers Not Measuring ROI: Study
Technology marketers are coming up short on measuring marketing performance and its return on investment, according to a new survey by the Chief Marketing
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Live From DMD New York: Wientzen Urges Members to Push Postal Reform, Recycling
Direct marketers should stay informed about and vocal in their support of legislative issues that directly affect them, especially postal reform and the
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List and Database News
Accutrend Licensed Professionals Database This file offers 22 million licensed professionals put together from state licensing boards throughout the U.S.
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Mal Dunn and KnowledgeBase Launch CPI Database
Mal Dunn Associates and Knowledgebase Marketing have teamed up to launch a new lifestyle database called the Consumer Passion Index. It targets individuals
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VeriSign to Acquire Jamba! or $273 Million
VeriSign, Inc., a provider of infrastructure services for the Internet and telecommunications networks, will acquire Jamba! , a German wireless services
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List and Database News
Southeast Equine Monthly Magazine This newly available file contains 12,471 subscribers to this monthly direct-mail-sourced enthusiast publication. Selections:
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Mail Stream: A Report on Incoming Direct Mail
The summer 2004 catalog from Timepieces International offers 56 pages of “exceptional designer timepieces.” Pet Savers Foundation is back in the mail with a package using a ticking clockto stress the urgency of the group’s mission.
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Oxfam to Launch Music Download Service
Oxfam, the global anti-poverty and humanitarian charity, plans to launch a music download service at the Big Noise Music Web site. Ten pence from each
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New Products and Services
Equifax InterConnect: a product suite that helps companies simplify and accelerate the credit and lending process
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Phishing Attacks Growing Rapidly: Report
E-mail fraud and phishing attacks grew by more than 180% in April, with an average of almost 38 new, unique attacks sent out to millions of consumers