Chief Marketer Staff
-
Supreme Court to Rule on Beef Marketing
The U.S. Supreme Court will hear the case against the beef industry’s marketing program after a U.S. appeals court ruled that it’s unconstitutional to fund marketing through mandatory fees. The court’s decision could end the $80 million Cattlemen’s Beef …
-
ALC Skips DMDNY Exhibit Hall
DMD New York attendees this year noticed that there was American List Counsel Inc. did not have a booth in the exhibit hall. It wasn
-
Neiman Marcus Mulls Sale of Chef’s Catalog
The Neiman Marcus Group Inc. said it is exploring options for its Chef’s Catalog, including a possible sale, and has retained Elixir Advisors to assist.
-
Pushing the Envelope: In Our Neck of the Woods
Before Al Roker
-
Live from DMD New York: Providing E-mail Your Customers Want
Successful use of e-mail in a multi-channel strategies can go a long way in providing added value to the customer. But the practice is
-
List and Database News
J&P Cycles This file offers 51,682 last-30-day buyers from this catalog of Harley-Davidson motorcycle parts and accessories buyers. The source is direct
-
Live From DMD New York: Mini Catalogs Can Build B-to-B Leads
Mini catalogs can work as a lower cost business-to-business direct marketing tool and uncover some hidden leads. But they have distinct characteristics
-
Technology Marketers Not Measuring ROI: Study
Technology marketers are coming up short on measuring marketing performance and its return on investment, according to a new survey by the Chief Marketing
-
List and Database News
Accutrend Licensed Professionals Database This file offers 22 million licensed professionals put together from state licensing boards throughout the U.S.