Chief Marketer Staff
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Bergmann Named CEO of YP Corp.
YP Corp. the Internet yellow pages publisher has appointed Peter J. Bergmann to serve as chairman, president and CEO. Bergmann, a current director of
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Directory Market Heats Up in Las Vegas
Yellow Book USA has begun competing head-to-head in the yellow pages advertising market with the R.H. Donnelley-owned Sprint directory in greater Las
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Telephone Reseller Settles Charges With Ten States
Ten states have reached a settlement with New Access LLC, a reseller of local and long-distance telephone service, to halt alleged deceptive telemarketing
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Court Fines Xentel for No-Call Violations
A Florida-based telemarketing company has been ordered to pay $75,000 for violating Missouri’s no-call law. Xentel, Inc., based in Fort Lauderdale, FL
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Lists and Database News
Business & Legal Reports MeritDirect has assumed management of a portfolio of Business & Legal Reports lists targeting more than 1.6 million professionals.
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EYI Industries to Expand in Latin America
EYI Industries Inc. has signed an agreement with Supra Group Inc., an investment company, that will enable it to develop marketing programs in Latin America,
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Loose Cannon Will Return June 7
The weekly “Loose Cannon” column will not be published while its author is investigated for non-standard typing practices. Loose Cannon will return to
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Mail Stream: A Report on Incoming Direct Mail
Specialty cataloger Brigade Quartermasters has returned to the mail with its collection of action gear for the armed forces, special forces, law enforcement personnel and concerned citizens. Two recent direct mail fundraising packages from the New York Restoration Project featured improvements inside and out designed to better involve recipients with the organization’s cause.