Chief Marketer Staff
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Agencies
Want Postal Reform? Seize the Day
Those who regularly read this column know I’ve devoted a number of my commentaries to postal reform, and for good reason: There’s a lot riding on it.
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Agencies
DMA: Business Is on the Upswing
Business got better for catalogers and DMers in general during the first quarter, according to the Direct Marketing Association. The DMA reported in its
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Thinking Big
Business is so brisk in Tracy Locke’s newly remodeled digs in Wilton, CT, that the office’s designers were asked to install fish eye mirrors in the upper
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Agencies
Parents, Family Circle Test Ride-alongs
Gruner + Jahr USA is testing ride-alongs in Parents and Family Circle magazines. In April, the company placed inserts in 200,000 Parents subscriber copies.
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Agencies
Follow the Dollar
Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount
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AMP Is PROMO’s Agency of the Year
AMP Agency is PROMO Magazine’s 2004 Agency of the Year, based on solid campaign work and strong two-year revenue growth. The Boston-based agency impressed PROMO editors with campaigns for Hewlett-Packard (hp Bringing It Home Tour), L’Oreal USA (Garnier …
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Harrah’s Woos Gamblers on the Floor
Harrah’s Entertainment, Inc. is testing a new marketing program in its East Chicago, IN, location that lets casino employees market directly to gamblers on the gaming floor. The new program allows Harrah’s employees to intercept gamblers on a losing …
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MasterCard Signs Kazuo Matsui
MasterCard International has expanded its sponsorship of Major League Baseball by signing a marketing contract with New York Mets shortstop Kazuo Matsui. That lets MasterCard leverage its global sponsorship of Major League Baseball in key markets around …
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Agencies
General Mills Packs DIC DVDs In 10 Million Boxes
General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …
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Agencies
General Motors and Detroit Tigers Give Away Chevys
General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …