Chief Marketer Staff

• Agencies

  Consumers Digest Sues Over Trademark Use

  A plumbing fixtures manufacturer has been hit with a lawsuit over alleged misuse of Consumers Digest’s trademarks and service marks in its advertising.

• Updraft

  The wind shifted for Draft last year. The agency aspired to more strategy work, so it formed a Concept Group of non-promo pros to foment ideas, beefed

• Agencies

  Senate Reinstates Net Tax Ban

  Observers have lauded the Senate’s passage of a four-year reinstatement of the moratorium on taxing Internet connections but once again called for a permanent

• Agency, Judge Thyself

  Be honestyou’d love to see your face on the front cover of this PROMO issue. It would be nice to be named PROMO’s Agency of the Year. Why? Because it

• Agencies

  Holistic Justice

  Although not all New Yorkers view it with equal nostalgia, the mayoralty of Rudolph Guiliani did rack up at least one accomplishment. Rudy believed that

• Agencies

  Spider-Man Can’t Steal Bases

  IT SEEMED LIKE an innovative partnership between Columbia Pictures, Marvel Studios and Major League Baseball when they announced plans to emblazon the

• Agencies

  Frequent Flyers and Airline Cryers

  Here’s an easy question: What’s the difference between a restaurant’s program and any major airline’s frequent flyer program? See? I told you it’s an

• eON Reports Loss in Quarter

  eOn Communications Corp. reported a net loss of $944,000 for the third quarter compared with net income of $82,000 last year. The developer of voice,

• Agencies

  Want Postal Reform? Seize the Day

  Those who regularly read this column know I’ve devoted a number of my commentaries to postal reform, and for good reason: There’s a lot riding on it.

• Hoop Dreams

  Former University of Connecticut basketball superstar Emeka Okafor signed the first-ever individual athlete partnership with CSTV: College Sports Television