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Chief Marketer Staff

  • Agencies

    Diet Patch DMers Sued

    The Federal Trade Commission has filed its first two lawsuits under the Can Spam act against firms that have generated nearly 1 million complaints. One

  • Agencies

    Peddling premium paddling

    I started my career selling soap on the West side of Milwaukee. Back then, the most popular promotions by far were what we called dealer loaders. These

  • Agencies

    Growth In Store

    PROMOTION GROUP CENTRAL As any good matchmaker will tell you, you’ve got make sure both the bride and groom are happy walking down the aisle together.

  • Agencies

    Welcome to the Time Warp

    Step into an Anthropologie store or peek into its catalog and find yourself back in a simpler and yes, even though I hate this word, cuter time when home

  • Keeping the Ball in the Air

    Velocity Sports & Entertainment took a big leap up the PROMO 100 chart this year to No. 6 (from No. 25 ), largely due to strong revenue growth

  • Agencies

    True Value-Added Retailing

    Does True Value hardware stores’ 15-month-old loyalty program mean true value? More than 172,000 consumers at 136 test locations think so. And within

  • Agencies

    letters to the editor

    DON’T GET PERSONAL I just received yet another one of those phone calls verifying my mailing information and asking me a personal identifier to close

  • Agencies

    Nightmare Firings

    You’re fired! Those now-famous words uttered by The Donald to the various losing candidates on NBC’s recent reality TV show The Apprentice have also echoed

  • Sears Taps Computer Sciences for IT Suppo

    Sears, Roebuck and Co has chosen Computer Sciences Corp. to provide t information technology infrastructure support services. The value of the agreement

  • Agencies

    Microsoft Butterfly Lays an Egg

    The bigger they come, the bigger they sometimes fail. We often see what seems like a careless indifference in the print ads of some of the largest companies.